Using organic social content, this cost-effective, far reaching campaign taps into the power of social media, the innate human desire to connect, and incredible students serving as brand ambassadors.

The strategy is elegantly simple. Use Instagram as a platform for students to express themselves by inviting them to use the #StudentVoices hashtag whenever they share content on Instagram.  They also used it to showcase their creativity by snapping photos near iconic landmarks on campus and the surrounding area, challenging followers to guess the location. Blending artistic excellence, campus vistas, and the wonderfully unique creations of the students, this helped build PR for the university. Then, the channel manager curated the posts, featuring them on the official Instagram account.